Content: 30401181105513.zip (337.97 KB )
Uploaded: 01.04.2013

Positive responses: 0
Negative responses: 0

Sold: 0
Refunds: 0

Seller: ИФЦ Студия

Ask a question

$6.81

Description

  • Contents


  • Introduction 4

  • CHAPTER 1. THEORY OF MANAGEMENT 6 promotional activities

  • 1.1. The essence of the management of the advertising activity 6

  • 1.2. Basic forms and types of advertising 10

  • 1.3. Planning and control of advertising 13

  • 1.4. The specifics of the advertising activity of enterprise management

  • wholesale trade (retail) 22

  • CHAPTER 2. ANALYSIS OF CONTROL advertising in OOO TK "SIGMA" 32

  • 2.1. Brief economic characteristics OOO TK "Sigma" 32

  • 2.2. Analysis of promotional activities management system 51

  • 2.3. Analysis of the effectiveness of management of advertising activities 60

  • Chapter 3. Optimization of management of promotional activities 64

  • 3.1. Development of measures to optimize the management of the advertising activity 64

  • 3.2.Otsenka effectiveness of recommended measures 69

  • Conclusion 72

  • List of literature 75



Additional information

  • The introduction, conclusion, conclusions on the heads. S0 analytical tables and 8 figures. Slides.

Responses

No feedback yet