End-to-end web analytics for a marketer answers Synergy
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Description
- Answers to the test end-to-end and web analytics for a marketer Synergy MIT / MOE (test 73 points). After the purchase, you will receive a file with all the answers to the questions below:
- 1. The Yandex.Metrica counter needs to be installed ...
- 2. Seeing how much money a business brings in from investments in each advertising channel helps
- 3. End-to-end analytics consists of ... levels
- 4. Sessions on the site are usually ... users
- 5. When you run the debugger in a Google Tag Manager container, it is available on the site ...
- 6. At the sales level, end-to-end analytics uses indicators such as ...
- 7. If before the purchase the last transition was a direct transition to the site, and the penultimate one was Google Ads, before which there were other sources, and the “weight” of the conversion was 100% assigned to Google Ads, then such an attribution model was chosen as ...
- 8. You can solve the problem of fixing a JavaScript error on a website in Google Tag Manager using
- 9. Google Analytics has the following levels of hierarchy:...
- 10. A new user in the Google Analytics interface can be added
- 11. In end-to-end analytics, we take into account ...
- 12. In Yandex.Metrica, a visit timeout is ...
- 13. At the level of advertising in end-to-end analytics, the indicator ...
- 14. Implement Yandex.Metrica using Google Tag Manager...
- 15. To have data on costs, clicks, views, etc. from the Google Ads advertising account were loaded into Google Analytics,...
- 16. A report in Yandex.Metrica, in which the site owner can view records of visitor actions, is called
- 17. According to the economic approach to choosing a way to build end-to-end analytics, you should spend no more than ... advertising budget on the solution
- 18. Google Data Studio is a platform...
- 19. ... is the main program for designing reports within Power Bl
- 20. The indicators that help analyze the quality of the site include ...
- 21. When using telephony in the sales department, it is recommended to create a new deal when calling again in niches such as "..."
- 22. Report groups are available in the Google Analytics interface...
- 23. When there is a ready-made database, most of the time when developing a report in Power Bl takes ...
- 24. You can create a filter in Google Analytics...
- 25. Conversion in Yandex.Metrica is ...
- 26. To transfer an audience from Google Analytics to Google Ads, you need to...
- 27. In Yandex.Metrica, you can set up notifications from scheduled monitoring for ...
- 28. Session duration in Google Analytics is defined as the difference between the time...
- 29. You can get sales data and calculate real revenue, profit and ROI by connecting to end-to-end analytics...
- 30. An RRR of more than 100% indicates that business owners ...
- 31. To build end-to-end analytics using Power Bl or Google Data Studio, a prerequisite is the presence ...
- 32. In Google Tag Manager, several events are captured without additional creation of triggers, but ... is not one of them
- 33. Time on page in Google Analytics is defined as the difference between the time of the hit sent to Google Analytics about the current pageview and the time...
- 34. In Google Tag Manager, to group tags, triggers and variables according to some criteria, you can ...
- 35. Call tracking is a technology that allows you to trace the source ...
- 36. With the standard settings of the Google Analytics counter, a user who came to your site from two different devices will be counted for Google Analytics as ...
- 37. In Yandex.Metrica, using the goal of the "..." type, you can track the loading of a specific page
- 38. The history of changes in Data Studio can be viewed...
- 39. According to the formula "Profit - Advertising costs / Advertising costs) * 100%" is calculated ...
- 40. According to the formula "Cost / Number of conversions", the indicator is calculated ...
- 41. To understand the source of a particular call, in the CRM system, ...
- 42. To share a Power Bl report with colleagues, you need to gi
Additional information
- Answers to the test continued
- 43. When using telephony in the sales department, it is recommended to avoid creating new deals, create events in already created deals when calling again in niches such as "..."
- 44. Yandex.Metrica uses "..." attribution by default
- 45. In Yandex.Metrica, you can save a segment with the type of access to the counter "..."
- 46. Any audience created based on data from Google Analytics can be sent as a remarketing audience...
- 47. The advantage of linking Search Console and Google Analytics is the ability to ...
- 48. When passing information to the data layer after the Google Tag Manager container code, a code fragment is acceptable
- 49. In Yandex.Metrica, the maximum number of steps in a compound goal is...
- 50. Your own programming language is embedded in tools such as ...
- 51. An already existing filter in Google Analytics can be added...
- 52. In Data Studio you can...
- 53. The two main types of variables in Google Analytics are...
- 54. Google Analytics can be integrated with the system ...
- 55. In Google Tag Manager, to record one user action with two tags, you need ...
- 56. The main tools of Power Bl include ...
- 57. Building end-to-end analytics with Power Bl or Google Data Studio is more suitable for... business
- 58. An RRR of more than 100% indicates that business owners ...
- 59. If you do not use auto-tagging in your Google Ads account, then when linking your Google Ads account and Google Analytics, data on costs, clicks, ad views, etc...
- 60. Match the type of recommended call tracking with the traffic source
- 61. Call tracking can be integrated with ...
- 62. Bounce rate in Google Analytics is calculated using the formula...
- 63. Google Tag Manager container code must be installed...
- 64. If the advertising channel did not lead directly to a purchase, but participated in the chain of interactions between the buyer and the site, then ...
- 65. The correct Google Tag Manager account hierarchy is "..."
- 66. If a user in Google Analytics has rights to edit at the property level, then he automatically has rights to ...
- 67. In Google Analytics, you can upload cost data from the YandexDirect advertising platform ...